Coffee Can Be A Challenge

Overview

This week’s task: to come up with a promotional campaign for NESCAFÉ® Dolce Gusto®. Specifically, teams were tasked with setting up a pop-up café, and with the help of a graphic designer, to design the look of the café, including standees, flyers, and a tagline starting with “Coffee can be…” Executives from NESCAFÉ®’s parent company, Nestlé, would decide which team had the more successful campaign. Teams were sent to Singapore for this task.